The marketers who are practicing the science of projecting what people want don’t have a particular bias or point of view. Instead, they understand the process and will take it wherever it goes.

if your offering itself isn’t remarkable, it’s invisible.

The Cow is so rare because people are afraid. If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise – ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.

Consumers with otaku are the sneezers you seek.

How can your product make news?

You’re probably guilty of being too shy, not too outrageous. Try being outrageous,

it’s cheaper to keep an old customer than it is to get a new one – and articulated the entire field of customer relationship management. They showed that there are only four kinds of people (prospects, customers, loyal customers, and former customers)

no longer reach everyone at once. And if you don’t grab the attention and enthusiasm of the sneezers, your product withers.

The same word of mouth that can make your product