Purple Cow: Transform Your Business by Being Remarkable

to replace the first one when its benefits inevitably trail off. Of course, these are contradictory goals. The creator of a Purple Cow enjoys the profits, the accolades, and the feeling of omniscience that comes with a success.

You don’t need passion to create a Purple Cow. Nor do you need an awful lot of creativity. What you need is the insight to realize that you have no other choice but to grow your business or launch your product with Purple Cow thinking. Nothing else is going to work. That means that launching ten products for $10 million each is a lot smarter than i

as consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.

The same word of mouth that can make your product

Here’s a great Google story I heard from Mark Hurst: It turns out that the folks at Google are obsessed with the email they get criticizing the service. They take it very seriously. One person writes in every once in a while, and he never signs his name. According to Marissa Meyer at Google, “Every time he writes, the e-mail contains only a two-dig

Plan B is to have the insight and guts to go after a series of Purple Cows, to launch a product/service/promotional offering that somehow gets (the right) people to listen.

In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.

Do you have a slogan or positioning statement or remarkable boast that’s actually true? Is it consistent? Is it worth passing on?

leader is the leader because he did something remarkable. And that remarkable thing is now taken – it’s no longer remarkable when you do it.

just for the sake of being annoying. It’s good practice. Don’t do it too much because it doesn’t usually work. But it’s a good way to learn what it feels like to be at the edge.