
Psycho-Cybernetics: Updated and Expanded

A recent survey showed that by and large, optimistic, cheerful businessmen who “looked on the bright side of things” were more successful than pessimistic businessmen.
Maxwell Maltz • Psycho-Cybernetics: Updated and Expanded
enters into our every act. For imagination sets the goal “picture” that our automatic mechanism works on. We act, or fail to act, not because of “will,” as is so commonly believed, but because of imagination.
Maxwell Maltz • Psycho-Cybernetics: Updated and Expanded
a small success can be used as a stepping-stone to a greater one.
Maxwell Maltz • Psycho-Cybernetics: Updated and Expanded
It is not the job of your conscious rational
Maxwell Maltz • Psycho-Cybernetics: Updated and Expanded
Creative Imagination
Maxwell Maltz • Psycho-Cybernetics: Updated and Expanded
a breeze blowing? Were there gulls on the beach?
Maxwell Maltz • Psycho-Cybernetics: Updated and Expanded
Man, on the other hand, has something animals don’t: Creative Imagination. Thus man of all creatures is more than a creature, he is also a creator. With his imagination he can formulate a variety of goals. Man alone can direct his Success Mechanism by the use of imagination, or imaging ability.
Maxwell Maltz • Psycho-Cybernetics: Updated and Expanded
to give you appropriate feelings, and to accomplish the goals that you consciously determine. It works only on the data that you feed it in the form of ideas, beliefs, interpretations, opinions. It is conscious thinking that is the “control knob” of your unconscious machine.