Product Zeitgeist Fit: A Cheat Code for Spotting and Building the Next Big Thing | Andreessen Horowitz

The only thing that matters is getting to product/market fit.Product/market fit means being in a good market with a product that can satisfy that market.

Product-market fit works in both directions. The perspective of the builder is always toward what they can do to change their product, what features and functionality to add. But with a long enough lens on successful and failed technology launches, you see that things like market context really matters. If it didn’t, we wouldn’t see as many ideas t... See more

The Four Fits ModelThis model serves as a tool to define the most important questions and hypotheses you have to answer when thinking from first principles about your growth strategy.Market-Product Fit: What problem are you solving? Whom does it solve for? And what are potential solutions?Product-Channel Fit: What are one or two distribution and ac... See more

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more

Product market fit is just narrative distillation for customers. It only makes sense that this same process is as crucial for investors and employees, too. And just as we have spent so many years reinforcing the primacy of founders focusing on product market fit—and the process of how companies converge on it—so too must founders take distilling th... See more

I think it’s really important to find creator-content fit, or better yet, Creator-Format fit. It’s kind of the creator version of product-market fit.  It’s determining what feels natural to you, what feels the most authentic, and comes the easiest to you?