Virality is a natural fit if:

• Your product is better when your friends or colleagues are using it (e.g. Snapchat)


• The product is innately fun to share (e.g. travel photos, homes for sale)

But what happens when you are trying to launch the 9,000,001th mobile app? The first thing you do, naturally, is to try to read what's out there. The other counterintuitive thing, is that although most of the knowledge in writing out there pertains to channels like SEO or paid marketing or influencer campaigns, many of these tactics best fit... See more