added by Kassen Qian · updated 2y ago
Product Development as Iterated Taste
- - There are, broadly speaking, two kinds of product development processes: - You ask customers what problems they have, and build for those stated problems. In some domains this may take the form of asking customers what they want, and then building exactly what they want. - Or you don’t ask the customer anything, instead you iterate internally and... See more
from Product Validation Frameworks are Mostly Useless Without Taste by Cedric Chin
Andy Spector added
- Amazon has a fairly famous practice of writing press releases before launching new products. The name they have for this is the ‘Working Backwards process’ and the primary artefact to come out of that process is something called a ‘PR/FAQ’ — so named because the one-page Press Release is usually accompanied by a long FAQ section, covering most, if ... See more
from Putting Amazon’s PR/FAQ to Practice by Commoncog
sari added
- Amazon.com has a product development process they call Working Backwards. Rather than starting from an idea or a technology, you start by writing the press release for the product.
The target audience is the customer.
The press release is circulated internally.
If the press release isn't compelling, you don't have a strong product hypothesis. Iterate!... See moreandrea added