As more and more of us sit with the question of what sits beyond intelligence as our true human premium, it seems that we’re doubling down on that ineffable quality that, as of yet, lies beyond the grasp of the machine: intuition.

It’s an entrance into a new era — a noetic era — coined and elaborated upon by Concept Bureau’s Zach Lamb, a brand... See more

This move towards ‘Primal Intelligence’ isn’t about abandoning reason, rather it's about expanding our definition of intelligence to include the knowing that can't always be charted, graphed, or explained. It's about making room for both the mystical and the measurable.

Those who understand this moment, who create with soul, who lead with instinct,... See more

We're witnessing something fascinating right now. A cultural shift I'm calling "Primal Intelligence." A deliberate turn away from our decade-long obsession with data-driven everything.