Priceless: The Myth of Fair Value (and How to Take Advantage of It)

Phishing for Phools: The Economics of Manipulation and Deception

George A. Akerlof, Robert J. Shiller

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The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

Leigh Caldwell

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Have You Ever Tried to Sell a Diamond?

Edward Jay Epsteintheatlantic.com
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