Pricing Manifesto

I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more

Philosophy

I care about text. I like words, and their meaning, and arguments and stories, and things like typography, and fonts. I don't like visual congestion, or digital waste, or needless complexity.

Blogging is beautiful. It's about sharing opinions on the web about anything, with one's own idea of aesthetics, however weird it is—or rather, espec... See more

4. Think about pricing as positioning early on.

“We thought about pricing from the earliest days. Even during our alpha with our first pockets of users, we had a pricing page with a few different plans. It mostly described features we hadn't built yet, but we at least wanted to frame that this is a product we're going to charge for,” says Ofstad.

“W... See more

“’Take the long view’ is an operating principle at Duolingo that we’ve stuck to for years. We believe it’s key to building a durable business. It means: if something works in the short term but hurts Duolingo in the long term, it’s not right. We make decisions that keep us moving toward our big goals.For example: If you offer subscription pricing t... See more