Product recommendations are increasingly important for the retail industry in general. More than a sales ploy, these tailored recommendations provide relevancy and personalization that customers actively seek.

is customers more likely to be influenced by marketing contact. The difference marketing makes for this segment can be

tax evasion, without increasing the number of investigations. U.S. Department of Defense’s Defense Finance and Accounting Service: Detected 97 percent of known fraud cases in a

“Insurance is nothing but management of information. It is pooling of risk, and whoever can manipulate information the best has a significant competitive advantage.”

is a good idea, persuasion modeling determines whether contact is a better idea than not contacting.

predicts forthcoming forms of fraud by generalizing from previously observed examples. This is the defining characteristic of a learning system.

For example, employees with higher salaries, more raises, and increased performance ratings quit less.

During one project, I found that users who signed up with an Earthlink.com e-mail address were almost five times more likely to convert from a free trial user level to the premium paid level than those with a Hotmail.com e-mail address. This

Will the customer buy only if contacted?