Predictive Analytics

influence takes place across a group, but ascertain nothing about any one individual, so the choice of message still cannot be individually chosen

this contest, there was a fine line between a bad idea and a bug in the code. Often you would think that the model was simply bad because it didn’t yield the expected results, but in fact the problem was a bug in the code.

The Internet of free platforms, free services, and free content is wholly subsidized by targeted advertising, the efficacy (and thus profitability) of which relies on collecting and mining user data.

More photos are taken daily than in the first 100 years of photography, more in two minutes than in all of the 1800s, with 200 million uploaded to Facebook every day.

Data more than doubles every three years.

Therefore, influence cannot be observed. We can never witness an individual case of persuasion with complete certainty. How then could we ever predict it?

must be allowed that inductive investigations are of a far higher degree of difficulty and complexity than any questions of deduction. —William Stanley Jevons, economist and logician,

some marketing fiercely backfire? Why is human behavior the wrong thing to predict? What should all businesses learn about persuasion from presidential

Having the ability to write code with few bugs and the skill to actually find the bugs before giving up on the model is something that definitely helped a lot. . . . Compared to what most people think, this was more of an engineering contest than a mathematical contest.