updated 4y ago
Predictive Analytics
Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
Online we may be able to use predictive analytics to mine years of data to predict when a particular customer may buy next, to predict the behavior of paid search visitors over the next 12 months, or to predict which prospect we can best target via a specific online channel. In this segment I’ll cover that last type of predictive analytics.
from Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik