Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Dan Arielyamazon.com
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
amazon.com
Behavioral economics is demonstrating that humans don’t always act in self-interested ways, and that transactions themselves have an emotional component.
Clay Shirky • Cognitive Surplus: How Technology Makes Consumers into Collaborators
Predictably Irrational. According to his research, when people are given what appear to be multiple paths to success, they will try to retain all the paths as options, even though selecting one specific path would have guaranteed them the most success.