Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Dan Arielyamazon.com
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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

Dan Ariely

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Sway: The Irresistible Pull of Irrational Behavior

Ori Brafman

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Hidden Games: The Surprising Power of Game Theory to Explain Irrational Human Behaviour

Moshe Hoffman

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