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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
“Whatever you do, don’t play it safe,” wrote Howard Schultz, the chairman and CEO of Starbucks Coffee, in his book Pour Your Heart into It.3 “Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.”
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Onward: How Starbucks Fought for Its Life Without Losing Its Soul and the Starbucks website.
Patti Sanchez • Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols
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Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Will Guidara • 2 highlights
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Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul
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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Ben Horowitz • 12 highlights
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The Commoditization of the Starbucks Experience
Howard Schultz's memo discusses the dilution of the Starbucks experience and the need to refocus on the core values and differentiation from competitors.
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