Post-Social Media_2020X-co–matter.pdf

Something about social media feels different this year.We’re watching a fundamental shift in how and where people want to engage online. As trust declines and user habits evolve, it’s clear we’re heading toward a new phase of social. So what does that mean for brands, users, and the future of social as we know it?🌊 Big platforms are losing their g... See more

The digital dominance of the 21st Century has sorted us into our own tailored versions of online reality, where we drown in ads and information. It's overwhelming, noisy, and ephemeral. It's hard to have a simple conversation, let alone align the globe on a future worth building.

The first is more social than media. It’s driven by a backlash to performative, status-seeking social media: people want to spend quality time online with close friends and family. This means less Facebook and Instagram and more WhatsApp and Messenger.