Post-Authentic Sincerity a Premium Generic Essay

I don’t believe in authenticity on the internet.
There’s this obsession with realness online. When I was working on Trust Exercise, and watching all these Beauty Secrets videos, I would see all these comments like, “she’s so real”. Which was funny to me, because it’s a Vogue video. It’s the most edited thing in the world. But we’re obsessed with wan
... See moreChainletter • I Don’t Believe in Authenticity on the Internet.

What is authenticity? Of course there’s no such thing, but that hasn’t stopped anyone from believing in it. Nearly 80 years of anthropology research on authenticity-seeking behavior reveal authenticity to be one of the stickiest modern superstitions. The bulk of the early research is about tourism, an activity frequently motivated by a search for t... See more