I’ve spent the last 20 years working in and around design media, brand, and emerging technology, mostly trying to make new ideas feel understandable before there was language for them.

If Algorithmic Modernism was focused on:

• Algorithmic success / max social marketing


• Templates


• Vibes


• Conspicuous provocation


• Optimization


• Attention


• Being online


• Conspicuous consumption


• Industry and consumerism

Then Post-Algo Design is focused on:

• Taste


• Humanism


• Romanticism


• Emotional depth


• Intimacy (see the Intimacy Economy)


• Going analog/Offline


• Nostalgia


• Privacy and

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As we move further into the Post-Algo era, I think we’re going to see a clearer divide between the design industry and mainstream design culture. Not in a gatekeeping way, but in how taste is formed, protected, and shared.

For the mainstream, AI-generated design will quickly become aspirational. People will decorate their homes increasingly based on... See more