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Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind by Jack Trout and Al Ries
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Positioning is always a question of dealing with what’s in the mind.
Jack Trout • Positioning: The Battle for Your Mind
Positioning is the first body of thought that comes to grips with the difficult problem of getting heard in our overcommunicated society.
Jack Trout • Positioning: The Battle for Your Mind
Positioning is the first body of thought that comes to grips with the difficult problem of getting heard in our overcommunicated society.
Jack Trout • Positioning: The Battle for Your Mind
The basic approach of positioning is not to create something new and different, but to manipulate what’s already up there in the mind, to retie the connections that already exist.