Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

Saved by sari

RelatedInsightsCollectionsHighlights

Positioning is a revolutionary idea precisely because it cuts across the other four Ps.

Jack Trout • Positioning: The Battle for Your Mind

The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Cover of The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

In the positioning era, the single most important marketing decision you can make is what to name the product.

Jack Trout • Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind,

Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)