Positioning: The Battle for Your Mind
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
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Harold T. Harper and added
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
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You can keep yourself from making most positioning gaffes if you will simply remember the following principles:
- Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.
- Posit
Crossing the Chasm: Summary, Notes, Review
Abhilash Rao added
You can keep yourself from making most positioning gaffes if you will simply remember the following principles: 1. Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association. 2. P
... See moreGeoffrey A. Moore • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford • 2 highlights
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