Saved by sari and
Positional Scarcity
Curation is a form of positional scarcity that we get whenever there’s an abundance of choice of something, and the average consumer needs help finding what they’d specifically like
Alex Danco • Positional Scarcity
you demonstrated excellent curation ability, and that’s a high-status thing to have
Alex Danco • Positional Scarcity
The job of being a curator becomes more important as abundance and variety increase
Alex Danco • Positional Scarcity
All in all, real positional scarcity businesses take time to develop, especially loyalty businesses that are difficult to get off the ground before a retail or consumption environment is fully understood. But I’ll leave with this thought: as the mobile internet, e-commerce, and the transformation of retail continues onward, I think there’s an incre... See more