What’s valuable?

So in the midst of abundance, what is valuable?

Value migrates to those who choose carefully and act selectively.

To the three core capacities that define advantage in an age of abundance:

1. Meaningful restraint


2. Careful craft


3. Developed taste

Eventually, in a world of cheap and abundant answers, good questions matter the most:

with few exceptions, anything that becomes commoditized and ubiquitous - from shoes and clothing to watches and cars - spurs demand for a more scarce and meaning-infused version (often with brand/story and quality driving the premium).

this is now happening to content.