Positional Scarcity

TikTok feels like such a hit to me because it’s nailed the dynamic between online scarcity and online abundance really well. It is a gift culture hybrid model: the status economy of TikTok runs on what you’re owed, and what you’ve given away. But your ability to give something valuable away in the first place often falls back on scarcity and flex c... See more

What’s valuable?

So in the midst of abundance, what is valuable?

Value migrates to those who choose carefully and act selectively.

To the three core capacities that define advantage in an age of abundance:

1. Meaningful restraint


2. Careful craft


3. Developed taste

Eventually, in a world of cheap and abundant answers, good questions matter the most:

With more creators , more content , and more choice than ever before, consumers are now being consumed by a state of analysis paralysis. The real scarcity isn’t content anymore. It’s attention. When it’s impossible to absorb everything from the flood of information, the best we can do is pick and choose what matters to us most — or, better yet, fin... See more