Saved by Keely Adler and
Pop Culture Has Become an Oligopoly
Alara added
Two things are true. First, the Internet has led to decentralization like never before. People like myself can spin up a website and a newsletter, and bypass the approval of gatekeepers. But at the same time, pop culture is more centralized than ever. From movies to music, books to video games, the most popular content garners more attention than ever. Take movies. Before the year 2000, only 25% of top-grossing movies were prequels, sequels, spinoffs, remakes, reboots, or cinematic universe expansions. By 2010, that number had climbed to 50%. Now, it’s close to 100%. The gravity of the Internet leads to centralization, but savvy media consumers can learn from a wider variety of voices than at any other point in human history
sari and added
“Genre, medium, and format are secondary concerns and, in some instances, they seem to disappear entirely.” One piece of intellectual property inspires a feeding frenzy of podcast, documentary, and miniseries offshoots. Single episodes of streaming-service TV can run as long as a movie. Visual artists’ paintings appear on social media alongside the... See more
Kyle Chayka • How the Internet Turned Us Into Content Machines
Keely Adler added
sari and added
What’s coming into focus more gradually is how bad things are getting for those of us in the audience, too . Something that’s long bothered me and Erin about the hegemony of streaming is that if you do away altogether with physical media, you put yourself at the mercy of corporate accountants (who might decide there’s insufficient R.O.I. when it co... See more