Kinds of capital What can you invest? What can your company invest?

Identifying the “fear of go” is the first step on the road to making the fear go away. If you can embrace the idea that your success and happiness are tied up in defeating the fear that’s holding you back, you’re 90 percent of the way to where you need to go,

The difference is that the creative person is satisfied once he sees how it’s done. The initiator won’t rest until he does it.

The seventh imperative is to have the guts and the heart and the passion to ship.

The simple thing that separates successful individuals from those who languish is the very thing that separates exciting and growing organizations from those that stagnate and die. The winners have turned initiative into a passion and a practice.

The first imperative is to be aware—aware of the market, of opportunities, of who you are. The second imperative is to be educated, so you can understand what’s around you. The third imperative is to be connected, so you can be trusted as you engage. The fourth imperative is to be consistent, so the system knows what to expect. The fifth imperative

There will be other jobs, better jobs, bosses more willing to create growth. The only way you will find those jobs and those bosses, though, is to have a personal standard that demands failure, not one that guarantees success. Intellectual integrity goes beyond being clever—it requires that you put your ideas into the world.

Isaac Asimov wrote and published more than 400 (!) books by typing nonstop from 6 am to noon, every day for forty years.

The relentless act of invention and innovation and initiative is the best marketing asset. To be really clear I’m not encouraging you to be bold and right. I’m not encouraging you to figure out how to always initiate a smart and proven and profitable idea. I’m merely encouraging you to start. Often. Forever. Be the one who starts things.