Podcast ads are “too difficult to buy”
mail.google.com
Podcast ads are “too difficult to buy”
CEO: I hate how our ads are starting to look. I feel like we're starting to come across like used car salesmen.
VP Growth: I feel the same way, but they work.
CEO: What does “they work” actually mean?
VP Growth: They drive revenue. Isn’t that what we... See more
Preston Rutherfordx.comThe trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).
Stratechery • Grantland and the (Surprising) Future of Publishing
How will these companies monetize? A fundamental premise behind the argument that ChatGPT will make Google obsolete is that an ad-based model doesn’t work in a chat-based world. Talia Goldberg noted this potential, saying, “What could be damaging [to Google] is a potential interface shift that moves the industry away from pay-per-click ads and
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