Podcast ads are “too difficult to buy”

updated 2d ago

The current state of podcast advertising is a situation not so different from the early web:
from Spotify’s Podcast Aggregation Play by Ben Thompson
sari added
Gods of the Valley: How Today's Tech Giants Monopolize the Future
by Matt Ward
amazon.com
The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).
from Grantland and the (Surprising) Future of Publishing by Stratechery
and added
What's next for advertising?
another-podcast.simplecast.com
Steph Alinsug added
“We love the ads and we expect the ads to continue. But I think that long term to have a healthy content business, you have to have multiple revenue streams and you don’t want to be completely dependent on advertising,” said Jacob Weisberg, the former editor-in-chief of Slate Group who started a podcasting company called Pushkin Industries with Mal... See more
from The future of the podcast business isn’t advertising or subscriptions. It’s both. by Marshall Williams
sari added

from Spotify’s Podcast Aggregation Play by Ben Thompson