Podcast ads are “too difficult to buy”
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Podcast ads are “too difficult to buy”
I need 6 people. I need a Content person. I need a Media person. I need an Earned person. I need a PR person. I need a Demand Gen person. I need a Growth person. And each of them needs an agency (!)
Does anyone do the marketing anymore?
@jasonlk talked about the role of startup marketing on ... See more
Dave Gerhardtx.comThe trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).
Stratechery • Grantland and the (Surprising) Future of Publishing
How will these companies monetize? A fundamental premise behind the argument that ChatGPT will make Google obsolete is that an ad-based model doesn’t work in a chat-based world. Talia Goldberg noted this potential, saying, “What could be damaging [to Google] is a potential interface shift that moves the industry away from pay-per-click ads a
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