Pixar | Acquired Podcast

Don’t ship crap.

A uniquely Disney asset is their ability to amplify a franchise.

Even with the short films, but especially with Toy Story, they embraced the limitations of the medium and yet delivered a full solution with it, you know, they didn’t skim on emotional connections within their movies. Even when the technology was arguably inferior to both live action and traditional animation, they were able to deliver incredible e... See more

…this kicked off really, not just a transformation of Disney animation, but a whole transformation of how they thought about their IP and their entire film business.

It wasn’t an asset that either company had but the process of the acquisition itself forced them to get good at the thing that would determine their future success.

It’s cool to think about the things they intentionally did because they would fit well into that medium.