Paragraph 1: Your name, your occupation, where you are, the story you have in mind

Paragraph 2: Why it matters, who you can talk to to write it, your sources, if you’re already done some work on it

Paragraph 3: If you’re working with video/photo/multimedia, etc say so

Paragraph 4: Your writing history, your expertise, where your work has been

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A good pitch answers the questions: What will readers take away from the piece? Why is this important and timely? Why are you in a unique position to tell this story?