Pitching best practices for freelancers

The amount of work it takes to actually get something published vastly outstrips that of writing it. This iron law of freelance writing is indubitable and unchangeable. You don’t just have to write a piece, you also have to pitch it. This involves all sorts of contortions and self-promotion and nudging and mildly stalkerish behavior. I had the most... See more

I've seen hundreds of pitches in the consumer and new media space in my life. Often, many of the pitches are centrally focused around things like an emerging technology or a new financial model. I am not here to argue against the value of building these ways. I do think it's more productive to approach building products from a storytelling first pe... See more

pitch framework.

Number one, you start by looking forward

and lead with your destination.

Number two, then you go to your backstory.

And number three, you round it all out for me

by connecting the dots and bringing it all together.

And the beauty of this strategy

is that you know, and you will practice,

and you will wrestle with your destination.

Y... See more