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Pinduoduo and Vertically Integrated Social Commerce
However, there’s another side to this. The pickup and delivery apps (Instacart and the like) are likely to outperform as they capture the high-margin consumer brand marketing dollars, but without the physical retail infrastructure. Building your own distribution via DTC marketing and relationships also gets more important, with Facebook and Shopify... See more
Justin Mares • The Next Brand, Episode #7
The battle royal for China’s group-buying market was a microcosm of what China’s internet ecosystem had become: a coliseum where hundreds of copycat gladiators fought to the death. Amid the chaos and bloodshed, the foreign first-movers often proved irrelevant. It was the domestic combatants who pushed each other to be faster, nimbler, leaner, and m
... See moreKai-Fu Lee • AI Superpowers: China, Silicon Valley, and the New World Order
In the short run, this cash-flow stimulated the Chinese economy and pumped up valuations. But the long-term legacy of this movement is the data environment it created. By enrolling the vendors, processing the orders, delivering the food, and taking in the payments, China’s O2O champions began amassing a wealth of real-world data on the consumption
... See moreKai-Fu Lee • AI Superpowers: China, Silicon Valley, and the New World Order
That's 社区团购 or community group-buying, the least understood business model in online retail right now.
Lillian Li • The hottest and least understood e-commerce model: Community Group Buying
The core of the Pinduoduo experience is team purchase, where buyers form a group in order to receive discounts from suppliers. The user experience, as laid out in the graphic below, is as follows: (1) for each item, merchants decide two prices – one for individual purchase and one for team purchase. If the user opts for a team purchase, he or she m... See more