Pinduoduo found room in e-commerce, not as a competitor to search-based websites like JD, but as a new e-commerce platform focused on interactive and social shopping experiences online. Social shopping may seem like a new concept, but the reality is that in the physical world, shopping is meant to be “interactive and fun” and purchases are... See more

Pinduoduo’s interactive e-commerce / social commerce model is designed to more closely mimic how people interact, exchange feedback, and share recommendations when they shop in real life.