added by sari and · updated 2d ago
Pinduoduo and Vertically Integrated Social Commerce
- In just five years, Pinduoduo has attracted 585MM users and reached ~$140B in annual GMV. Much of the e-commerce platform's success has come from its "social buying" features, which encourage consumers to team up, order in bulk, and receive discounts. This premise could work well in the US. We're continuing to see a shift from thinking about supply... See more
from Five Startup Ideas #002 | The Generalist by Aashay Sanghvi
sari added
- Pinduoduo found room in e-commerce, not as a competitor to search-based websites like JD, but as a new e-commerce platform focused on interactive and social shopping experiences online. Social shopping may seem like a new concept, but the reality is that in the physical world, shopping is meant to be “interactive and fun” and purchases are regularl... See more
from Pinduoduo and The Rise of Social E-Commerce by Anu Hariharan
Sam Blumenthal added
- As we graduate beyond the intent-driven model of e-commerce—marked by table-like grids of products, filters, and search bars, there are opportunities to create new experiences that promote the sense of serendipity and fun of shopping in the real world. Indeed, as Ada points out below, Pinduoduo considers itself part e-commerce platform, part entert... See more
from Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo by Li Jin
sari added