Moreover, Wish's shopping experience is unique. It's a mobile first shopping experience and not a replication on mobile of web based marketplaces that are mainly driven by search query. Wish has centered the experience around discovery with a personalized feed of products that you can scroll infinitely and gamified features.

Pinduoduo, meaning “together, more savings, more fun”, eliminated layers of middlemen and flipped the retailing model from being supply-driven to demand-driven. The team used a mobile-first approach that gave it a fundamentally different product DNA than incumbents. It used fruit as a wedge to combine consumption with entertainment and created a ve... See more