added by sari · updated 1y ago
Pinduoduo and The Rise of Social E-Commerce
- As we graduate beyond the intent-driven model of e-commerce—marked by table-like grids of products, filters, and search bars, there are opportunities to create new experiences that promote the sense of serendipity and fun of shopping in the real world. Indeed, as Ada points out below, Pinduoduo considers itself part e-commerce platform, part entert... See more
from Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo by Li Jin
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- Pinduoduo’s interactive e-commerce / social commerce model is designed to more closely mimic how people interact, exchange feedback, and share recommendations when they shop in real life.
from Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo by Li Jin
sari added
- While some of Pinduoduo’s incredible growth could be attributed to WeChat, one of the biggest shifts in Chinese consumer behavior has been from the “search, pay, and leave” model of traditional ecommerce to social commerce. That wasn’t just WeChat. Much of PDD’s recent success has been due to its game-like mechanics.
from Pinduoduo and Vertically Integrated Social Commerce by Turner Novak
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