Picasso’s Bull Prints Still Inspire Apple Designs | Artsy

From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov

Introduction by Jony Ive

This is a book with very few words.

It is about our products, their physical nature, and how they were made.

While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our

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Janoff came up with a simple apple shape in two versions, one whole and the other with a bite taken out of it. The first looked too much like a cherry, so Jobs chose the one with a bite. He also picked a version that was striped in six colors, with psychedelic hues sandwiched between whole-earth green and sky blue, even though that made printing th

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The greatest thing Jobs designed was his business. Apple imagined and executed definite multi-year plans to create new products and distribute them effectively. Forget “minimum viable products”—ever since he started Apple in 1976, Jobs saw that you can change the world through careful planning, not by listening to focus group feedback or copying ot... See more