There should be more than just one prominent funding model facilitating those experiences. There should be more businesses that represent a diversity of people and potential outcomes. It would be a much better internet if there were.

A Personal Business is run by people who are truly into what they are doing, and invested enough to offer products, services, and/or experiences that are both high-quality and idiosyncratic. The type of business that both sustains and is sustained by a community.

For some people, in considering this possibility, the question naturally arises: “That sounds nice, but how is a tiny software company supposed to compete with huge and well-funded companies?” The answer is that you don’t really have to. You just have to get an understanding of the proper pace and scale of whatever your endeavor is. Get there, and... See more

there seems to be both an increasing intolerance for the impersonal and insincere, and a sharper collective radar for the people and companies that fake sincerity

more businesses should be personal