Periodical 17 – Optimization

My own, in my home office, is not unlike a pilot’s cockpit; without getting out of my swivel chair, I can operate my computers, my TV, and my CD player. I can reach my most important reference books, and I have two “surfaces” for paperwork. Once you get to work, you ought to be able to stay at work without having to jump up and down every minute or
... See moreDan S. Kennedy • No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity
Sort Out Your Life! 100 Tiny Tricks to Help With Everything From Digital Overwhelm to Lumpy Sugar and Unpaid Bills
Emma Beddingtontheguardian.com
But you can’t optimize systems in a context that’s changing, especially if it’s changing in unpredictable ways. Removing inefficiencies when circumstances are as anticipated means that there isn’t much slack in the system to respond when the unanticipated happens. Optimization is intrinsically brittle , because it’s about closely matching the outpu
... See moreMandy Brown • Against Optimization
The optimization process is about spotting and fixing leaks.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
- Core service/product pages
- Key educational content
- High-traffic blog posts
- Landing pages