Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing

Performance Partnerships™ are built upon cash on delivery (COD). In the industry, this is usually defined as cost per action (CPA). Retailers pay when they get what they want. CPA is the core principle behind affiliate marketing. There are three primary types of CPA activity: traffic, leads, and sales. Over the next few pages, I’ll explain how each

Almost any company can benefit from a system that pays partners after they have delivered a desired outcome, whether they choose only to compensate those who bring in paying customers to their business, or to also reward those who provide qualified leads.

marketing partners, and can undertake almost any type of marketing activity, using tools as diverse as product comparison sites, blogging, apps, and mobile catalogs.

In a Performance Partnership™, brands only pay for revenue that is actually generated by their publisher partners.

affiliate marketing is a way to pay partners. It’s a framework that rewards partners—affiliates—who bring business to the brands they work with.