People vs Algorithms

This is not to just be a “things were better in the old days” rant. But I do think in the era of growth teams running wild with machine learning algorithms, we accelerated distribution incentives to drive engagement before we really knew what incentives were being created in the internet economy. And now the larger social networks are grappling wit... See more

The introduction of the “feed” in modern social media has been controversial. At its core, “algorithmic curation is ultimately about power — about who controls what we see and how we see it.” As our lawmakers now discuss this question on Capitol Hill, most of the discussion is centered around how we can “fix” the feed. However, our political and te... See more

Since a platform is in control of what content gets served to who and when, there’s no expectation that a creator’s social network is guaranteed to see their content. Therefore, platforms can also choose what not to program, and there’s little creators can do or say to counteract this. Long gone are the days where a creator can complain about being... See more

I think there are three algorithms that have reshaped the American press in ways that we are just now starting to confront. You have Google and Facebook, which can serve up this incredible fire hose of traffic to publishers so long as they cater to the ever-shifting whims of that algorithm.