Paying Netflix $0.53/h, etc.

According to an analysis earlier this year by Mint.com for the New York Times, each of us in the U.S. spent on average $640 on digital subscriptions in 2019, up from $598 in 2017.

What’s most impressive is that Netflix has increased prices many times in the last decade, on the order of ~10% each time, with little evidence of increased churn.

In 2018, NYT tested a new price for their flagship digital news product: $1 per week for a year. After that, it would renew at a higher rate (full price is $17 per month).