early allies who care about what you care about enough to manifest your idea for a community into an actual gathering of human beings. Though there may not be many of them, the first people you involve are consequential. They will set the tone and direction for the future of your group.

Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more

Create a compelling onboarding experience by knowing and translating your vision to new members, making them feel welcome, and being clear about what you want them to know.