Patient Communities Should Change | Out-Of-Pocket

What’s unique about product-led communities is that they orient around a product or service that helps people achieve a valuable future outcome. These future outcomes can be individual (better health, professional advancement, cultivation of skills or hobbies, or overcoming a struggle, such as an illness, divorce, loss of a loved one, etc.); team-c... See more

- Connect them to other patient communities where they can get answers to day-to-day questions

Today, most paid communities live on the outskirts of existing social platforms. But as they become normalized, paid communities are becoming a viable business model for smaller-scale social networks aiming to be both profitable and socially sustainable.

It sucks when you start a game and you’re playing with people 10x better than you. Finding people at approximately the same skill level going through the same issues as you makes it way more inviting. Healthcare companies can think about better matching patients in similar parts of their healthcare journeys and similar types of journeys (e.g. by di... See more

The potential to build community-curated knowledge networks remains largely untapped. There are reasons to be optimistic; the economic feasibility of paid communities, a renewed interest in curation, a slow move away from big social, and an improved understanding of platform incentives. All combined, this will lead to communities that are more sust... See more

If we moved to outcomes-based pricing then existing drugs that come to market will look for solutions to help them achieve those outcomes as part of a bundle. If a patient doesn’t take their drugs and therefore has bad outcomes, the drug companies will want to invest in tools/software/services that work in conjunction with their drugs to ensure tho... See more