• The average attention span in 2022 was found to be 8 seconds, a decline from 12 seconds in 2000, supporting the rise of quick, consumable content. (Demand Sage)


• 90% of consumers rely on social media to keep up with trends and cultural moments, indicating a desire to stay informed in real-time. (Sprout Social)


• 91% of ecommerce shoppers choosing where

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Digital tech trains users to continually, constantly multitask. Basic communication find us through emails, Slacks, gChats, WhatsApps, iMessages, Instagrams, Snaps, TikToks, Zoom calls. Research shows that this behaviour may reduce our memory retention and attention spans, perhaps contributing to the fact that ADHD diagnoses are higher than 10... See more