“We’ve learned that audiences respond best to communications rooted in integrity and specificity,” says Citizens of Humanity Group CEO Amy Williams, adding that science and craft-rooted language like “regeneratively grown cotton”, “petroleum-free dye”, “plant-based lycra” and “US or vertical manufacturing” resonates over buzzwords such as... See more

There's a future world where it will be relatively common for brands to not only potentially be required to, but on their own accord, put on labels or on their website, or just generally be more transparent about their environmental footprints.