Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes

In the course of learning about the flavor, chemistry and textures of meat and so forth, we know quite a lot about the difference between pork and beef. And we know other meats from animals, so to speak, where you set the knobs with respect to the flavor chemistry. And we can navigate that whole space. We can create things that would be unmistakabl... See more

Just like we’re moving more towards clean energy …. “If we want to sustain our life on earth, we have to pivot away from the way we are producing protein now”

“some experts think that having more and better plant-based protein options could help smooth the transition away from excessive meat consumption”

This food researcher is on a mission to make fake meat taste better. Will she succeed?

https://www.theguardian.com/environment/ng-interactive/2025/mar/06/plant-based-meat-taste-testing

via Instapaper

[...] it comes down to, you're not going to change people's diets. You're not going to change people's food preferences, not on any reasonable time scale. It's been tried a million times. Never works. And that meant that it's a technology problem. The way to solve the problem is to make it a losing proposition to be using this technology to produce... See more