Part 1: Finding Your Thing's Essence
The most difficult part of positioning is selecting that one specific concept to hang your hat on. Yet you must, if you want to cut through the prospect's wall of indifference.
Al Ries • Positioning: The Battle for Your Mind
Concept
doc.cc
I like to describe positioning as “context setting” for products. When we encounter something new, we will attempt to make sense of it by gathering together all of the little clues we can quickly find to determine how we should think about this new thing.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Tell the internet a story
ghostagency.substack.com
Positioning is like context-setting for products. It’s a bit like the opening scene of a movie.