Paid Newsletters: Conversion Rates, Newsletter Bundles, Building a Six-Figure Newsletter

In my past experience as the VP of Product at Substack, and now as the cofounder of Every, I’ve noticed an obvious pattern to the moment when paid newsletters generate the most subscribers: It’s when the writer sends an email to free users that is primarily a pitch to become a subscriber. This could take the form of an announcement, a regular remin... See more

The two main monetization channels for newsletter writers are: subscriptions and ads. Subscriptions are great because they provide recurring revenue but it usually takes a bit of time to build enough trust for people to pay for a subscription. Subscriptions also suffer from what I call “the paywall paradox”.