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the process. The project based structure of much agency work has resulted in the systemic destruction of enthusiasm. Agencies want so mad to be taken seriously, they stop themselves from having the fun that good work requires.

- The problem is one of content. The misconception is that without deep content, design is reduced to pure style, a bag of dubious tricks. In graphic-design circles, form-follows-function is reconfigured as form-follows-content. If content is the source of form, always preceding it and imbuing it with meaning, form without content (as if that were ... See more