Own the Demand

Whoever Generates the Demand Captures the Value

Erik Torenbergeriktorenberg.substack.com
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Stratechery by Ben Thompson

Ben Thompsonstratechery.com
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Future Demand: Why building your brand among tomorrow's customers is the key to start-up success

James Hurman

amazon.com
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The Economics of Data Businesses

Abraham Thomaspivotal.substack.com
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