Ovsiankina effect

The concept of a shutdown ritual might at first seem extreme, but there’s a good reason for it: the Zeigarnik effect. This effect, which is named for the experimental work of the early-twentieth-century psychologist Bluma Zeigarnik, describes the ability of incomplete tasks to dominate our attention. It tells us that if you simply stop whatever you

By delaying the task of fleshing out and firming up the speech, King allowed Jones to benefit from the Zeigarnik effect. In 1927, Russian psychologist Bluma Zeigarnik demonstrated that people have a better memory for incomplete than complete tasks. (Page 99)

But thanks to Zeigarnik’s follow-up research, we also know that we don’t actually have to finish tasks to convince our brains to stop thinking about them. All we have to do is to write them down in a way that convinces us that it will be taken