Things we want to be good at

• Social media: Specifically Twitter, where we've seen good traction posting on James' personal account and the PostHog brand account. We do a minimal amount of posting on PostHog's LinkedIn account to keep it active, but it's not an important channel for us. We don't use any other social media channels.


• Paid ads: We ru

... See more

• Word of mouth mindset: We want to build a hugely successful company driven primarily by word of mouth, rather than paid ads or PR. This means being known for quality in all things we do.


• Helping our ideal customers be successful: Through our docs, tutorials, newsletter, emails, video, and beyond, we help our ideal customers be more successful, bot

... See more

Don't do cold email marketing to acquire new customers. When was the last time you read the 8th email a company sent you and thought 'ok yes, I now want to use this product'?

PostHog was created because we believed that product analytics was broken, and we had a vision of how it could be much better.

We need to reflect this vision in our marketing and content, and not dilute it with boring corporate-speak. When we write content, we take a firm stance on what we believe is right. We would rather have 50% of people love u... See more

Marketing values

1. Be opinionated


2. Pull, don’t push


3. No sneaky shit