Honesty means … We are known for candor and directness. We give considered and constructive feedback. We are quick to admit mistakes. We never talk behind another person’s back.

have each person take the words in a company’s list of values and write what it means to them and how they see it in action.

Your job as a business owner is to learn as much as you can about how people will react (knowing you’ll never be able to predict it 100%), then use that insight to determine what your people can control and do your best to make the two line up.

Drive: The Surprising Truth About What Motivates

The TRIGGER is what starts the process.

By properly describing all the outputs your company needs and then matching them with people’s unique mix of skills and training, you can solve this disconnect, grow your company faster, and be a better manager.

you want people to live the values of your company culture, you have to describe them in visible, behavioral ways that everyone can agree on.

It should include the necessary attributes (like quantity and quality) of outputs

They do this by providing tools, training, incentives, connections to others in the company, motivation, and anything else a person needs to produce good outputs.