added by sari · updated 2y ago
Outdoor Voices shows community only gets you so far
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The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
by Ana Andjelic
- Rather than digitally native, our belief is that today’s customers demand that brands reach them where they are — whether it is a hunter buying a Yeti cooler at Cabela’s, an Allbirds customer shopping at an outdoor mall, a Dolls Kill customer going to Coachella, or a college student buying Kylie Cosmetics on her phone between classes.
from Casper Aside, Consumer Brands are Thriving by Maveron
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