Our Investment In Cleo

In their brand copy, these apps speak of lifting loads — “mental loads,” “invisible loads.” They suggest that the central challenge of parenthood is bureaucratic. Families should be “about love, not logistics,” Milo says.

Our culture is really doing a ten out of ten job in caring in the worst possible ways. There is no infrastructure to support parents of caregivers, so care makes you poor and exhausts you. (Solution: Pay caregivers! Universal and affordable childcare and eldercare!) Parenting has become more instrumental than it used to be: kids are a project, anot... See more

This growing decline in familial support for raising children—and college-educated women becoming the lynchpin for knowledge work in America— meant that demand for paid family services has increased dramatically. In the 1990s and 2000s, this question of how to support working parents became another front in the culture war.